My name’s Joseph Gordon-Levitt, and I make a website called hitRECord.org.  So, if I’m already busy making a website, why would I start a Tumblr?  Well, I guess because I see hitRECord.org and Tumblr as two different things.  Even though both sites allow users to create an identity within a community and post content, they have two very different purposes.

The purpose of Tumblr (it seems to me) is to facilitate a multimedia conversation of exhibition and appreciation.

The purpose of hitRECord is to facilitate a collaborative creative process resulting in collectively RECorded and remixed works of multimedia.

(Ever feel like you just wrote two badass sentences, because you’ve been staring at them for twenty minutes, only to realize that anybody reading them for the first time is actually gonna have quite a bit of trouble understanding what the fuck you’re trying to say?)

In other words, Tumblr is for posting things and checking out what other people post.  While hitRECord is for cooperating with other people to make things together.  Was that clearer?

Anyway, I mostly wanted to start a Tumblr so I could have a place to keep a RECord of miscellaneous things I find on the internet that I want to remember.  And of course to wax intelligent about the disparate currents of new communication technology and culture.

Alright, I promise, I won’t write too much of this kind of shit.  And if you read it, well, thanks!

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